Programmatic/Digital Media Supervisor (NYC)

Location: New York, NY

Department: Digital Media Specialist

Type: Full Time

Min. Experience: Mid Level

We’re looking for a rockstar Digital Media Specialist to lead media planning and programmatic trading on several pieces of business in our New York Office.

At AMP, our media approach is grounded in connected data: as a Digital Media Specialist, you will see your clients’ campaigns through from ideation to execution to analysis. Our media team does not exist in a silo, and works closely with Creative, Account and Analytics groups to craft the most effective media strategies to drive business results for our clients. As a Digital Media Specialist, you will be responsible for working with coordinators and directors across all media channels, and will be expected to have a strong knowledge of the programmatic space, particularly in self-service trading.

Our ideal candidate has a strong grasp of media analytics and is nimble enough to activate insights in a fluid and consistent way. The ability to work “left brain” or “right brain” with an eye on mathematics as well as creativity will serve candidates well.

You should apply if you…

  • Understand all facets of the programmatic landscape
  • Have 1-2 years of experience trading in programmatic platforms (TURN, DataXu, MediaMath, TubeMogul, etc.) and have ad tech knowledge
  • Have 1-2 years of experience with syndicated media planning tools (MRI, comScore, Nielsen, Forrester, etc.)
  • Are constantly curious and always looking for ways to improve media programs
  • Can educate clients and internal stakeholders on programmatic trends
  • Are collaborative and enjoy a fast-paced environment
  • Can “self-start” and are willing to work on projects beyond media involvement

Key Areas of Responsibility:

  • Understand client performance objectives and KPIs, and develop successful strategies to meet and exceed them
  • Implement and manage day-to-day direct and programmatic media buys across multiple channels, formats and campaigns
  • Campaign set-up of programmatic buys in DSPs, with daily in-console monitoring of campaign pacing and performance against client KPIs
  • Set bid strategies, monitor performance, and identify/implement optimizations
  • Provide proactive recommendations and program insights
  • Deliver actionable audience and optimization-based insights
  • Work closely with integrated teams to provide insights and recommendations that meet/exceed client’s business objectives
  • Integrate reporting with other media disciplines
  • Support and educate teams in identifying opportunities
  • Develop and deepen relationships with data, inventory and platform vendors
  • Maintain ongoing knowledge of media buying platform updates, and stay up-to-date on industry trends
  • Develop and implement testing plans that align with client goals and objectives to ensure ongoing testing schedules that drive innovation
  • Help develop media knowledge among the larger NYC agency team, with a particular focus on training and developing Media Coordinators

Desired Skills & Experience:

  • Bachelor’s Degree
  • 1-2 years of experience in an agency setting
  • 1-2 years of programmatic buying experience
  • Intermediate knowledge of syndicated media planning and media trafficking platforms
  • Digital media planning experience (integrated experience also a plus)
  • High-level proficiency in the Microsoft Office suite

 

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