Media Planner (NYC)

Location: New York City, NY

Department: Media

Type: Full Time

Min. Experience: Mid Level

We are looking for a Media Planner to join our NYC office.

The Media Planner will inform media strategy and lead day-to-day execution across digital and traditional channels with a focus on direct digital partnerships, programmatic media buying and paid social while mentoring junior members of the media team to consistently and successfully deliver on client objectives. The Media Planner will manage day-to-day relationships with clients and external partners, and will ensure accurate record keeping on all accounts. The Planner will possess a solid knowledge of the client’s business and actively bring new ideas and recommendations to the team for the client’s campaigns.

This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The successful candidate will also possess the ability to effectively juggle multiple priorities while managing client expectations, timelines and coordination between various resources. 

Responsibilities include:

Overarching

  • Actively contribute ideas and original thinking to all client media programs.
  • Meet with media partners to stay abreast of latest offerings and technologies.
  • Stay on the forefront of industry trends, emerging channels and media technologies to inform internal partners and client teams.

Strategy and Planning

  • Develop RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.
  • Partner with our Analytics team to predict performance and inform key decisions about the necessary media mix.
  • Participate in the creation, production and presentation of the media strategy and media plan to the client.

Media Management

  • Work with cross-functional departments to ensure flawless execution of all media campaigns.
  • Approve timelines and handle project management.
  • Develop IOs, specs, buy authorizations and financial tracking documents.
  • Ensure accurate recording keeping and finances on accounts.
  • Collaborate with delivery teams to ensure quality and timeliness of deliverables.
  • Collaborate with additional internal and vendor partners including UX, Creative and Web Development as needed.

Requirements:

  • Minimum of 2 years of related digital media experience.
  • Previous successin the planning, development and management of digital media campaigns for brands or products.
  • Experience withDoubleClick and other 3rd party tracking solutions preferred.
  • Experience with the following technology platforms a plus (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
  • Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics.
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously.
  • Proven client service orientation with strong written and verbal communication skills, including effective presentation skills.
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team.
  •  Exceptional organizational and time management skills.
  •  Demonstrated interest in keeping up with emerging technologies and digital marketing trends.
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