Paid Search Coordinator (Boston)

Location: Boston, MA

Department: Search

Type: Full Time

Min. Experience: Entry Level

The Paid Search Coordinator will work closely within our Integrated Media client teams supporting the Media Supervisors and Specialists with the day-to-day management of paid search campaigns to deliver strong business results. This person would be responsible for supporting and executing paid search strategies for a diverse list of clients. This person must be a multi-tasker, a quick learner, who is proficient with Excel and be able to work productively with minimal supervision.

Responsibilities:

  • Assist in the strategy development and execution for paid search campaigns
  • Assist in competitive analyses – brand positioning, product portfolio & pricing, distribution channels, current search landscape and marketing mix
  • Drive the execution of paid search marketing programs to meet client needs
  • Manage implementation of program and strategy to ensure all timeframes and budgets are adhered to
  • Manage multiple paid search budgets and forecasts for assigned client programs;
  • Assist in paid search and media competitive analyses – keyword/bidding strategy, architecture review, content/bidding optimization, and offsite authority
  • Present client business and marketing recommendations
  • Participate in brainstorm sessions
  • Participate in client meetings and presentations
  • Prepare, analyze and present results and reports for clients to measure the value/impact of performance based programs
  • Consistently demonstrate thought leadership in search and digital marketing;

Required skill-sets:

  • BA in Marketing or related field
  • Possess an in-depth understanding of search engine marketing, and digital marketing
  • 1+ years of combined search experience, preferably in an Agency environment
  • Ability to meet tight deadlines while juggling multiple projects simultaneously
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
  • Extremely organized and high attention to detail;
  • Expresses oneself (in writing and verbally) clearly, concisely, and thoroughly;
  • Demonstrated interest in keeping up with emerging technologies and the digital marketing;
  • Knowledge of AdWords, DoubleClick Search and DCM a plus

 

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and San Francisco. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

The AMPlifiers – AMP’s Core Values
We lovingly call our core values the “AMPlifiers.” We truly believe people who succeed at AMP and help AMP succeed exemplify these five values:

Entrepreneurial - Act Like You Own the Place. We encourage new ideas everyday.

Collaborative - Make Everyone Better. Inspire leaders.

Smarter - Be Visionary. Share your ideas, and often.

Ego-free - Check Your Ego At The Elevator.

Accountable – Prove it. We love to win, and hope you do too.

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