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Content Strategist (LA)

The Content Strategist role will play a key role in creating impactful programs through the development of multi-format digital and social media content. This position requires a combination of a marketing and publishing mindset, with a focus on experience planning and user-first thinking. Must have a deep understanding of the entire digital/social ecosystem and is accustomed to working in a fast-paced, creative environment.


Day-to-Day Responsibilities

  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media, email, video, etc.
  • Support the development of content roadmaps for clients that connect the dots across digital ecosystems, programs and initiatives
  • Map out content strategies for key marketing priorities; leverage data to develop content themes/topics and execute a plan to develop the assets that support marketing objectives
  • Collaborate with brand strategy, UX, creative and digital/analytics staff to develop content that supports a consistent, customer-centric digital journey and ensures program integration
  • Lead the content inventory and audit process to evaluate analytics and then work with content owners to make recommendations for new content and/or updates
  • Establish a content lifecycle workflow for initiating, concepting, creating/editing, publishing, and archiving content.
  • Develop and implement standards, systems and best practices for content lifecycle, including philosophies such as COPE (Create Once, Publish Everywhere)



  • 5-8 years of experience in multichannel content creation
  • Must have demonstrated experience in crafting digital/social content strategies and working closely with data analysts, UX specialists, brand strategists, visual designers, etc.
  • Excellent written, verbal and presentation skills.
  • Understanding of basic business and market fundamentals.
  • Strong sense of personal responsibility and initiative - must be able to work autonomously or in advance of other teams joining, supporting.
  • Highly collaborative. Comfort with leading, co-leading and following in teams.
  • Proven strategic planning acumen and record of success, including experience in a client-facing, consultative role at a top-tier consulting firm or advertising agency preferred.
  • Bachelor’s degree with Marketing or Business focus preferred; MBA or equivalent experience preferred.
  • Entertainment and/or Gaming experience a plus.
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