Analyst (Boston)

Location: Boston, MA

Department: Analytics

Type: Full Time

Min. Experience: Mid Level

The analyst within the Measurement & Analytics practice at AMP will play an active role in providing actionable data and insights to our clients. An analyst will gain exposure across a broad variety of paid, earned and owned channels, digital data sources, analytic techniques and marketing challenges. Aspiring candidates should have a passion for data-driven storytelling, and a desire to apply this practice in helping brands produce meaningful marketing results.

RESPONSIBILITIES

  • Extract, clean and integrate data from disparate data sources into holistic, cross-channel dashboards that help us tell a story of our clients' marketing program
  • Support the team in contextualizing data trends and uncovering actionable data insights for our internal and external clients
  • Work across functional teams (e.g. Media, Creative, Tech) to identify opportunities for optimization
  • Participate in the creation of client-facing measurement strategies, from KPI selection to data capture requirements
  • Contribute to ad hoc performance analyses that encompass a variety of digital and traditional channels
  • Contribute to the design and interpretation of in-market tests
  • Develop fluency in relevant digital technologies and analytic methods

QUALIFICATIONS

  • Bachelor's degree in Marketing, Finance, Statistics, Economics or related field
  • Intellectually curious, analytical, and passionate about data
  • Excellent verbal and written communication skills to interpret and present business value to our clients
  • Experience with advanced excel functionality is preferred
  • Experience with at least one data analysis/visualization tool is a plus (e.g. Tableau, Power BI, SPSS)
  • Experience with reporting platforms for media (e.g. DoubleClick Report Builder) and site-side Analytics (e.g. Google 360, Adobe Analytics) is a plus
  • Experience with presentation software is a plus (e.g. PowerPoint, Keynote)
  • Agency or brand marketing experience is a plus

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

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